Fly by Midnight, "Malibu"
New York duo Fly by Midnight would seem to be doing everything right. They're two extremely videogenic young men with lovely smooth, soulful singing voices. They release a steady stream of content on Spotify and YouTube, including a series of cute cover versions and medleys of recent Top 40 hits. Production-wise, their songs are on-trend, and the lyrics paint a picture of urban millennial life. In a lot of ways, they're like a more talented version of The Chainsmokers.
So why do their videos struggle to get more than 50,000 plays on YouTube? It's a mystery to me, but maybe if they keep releasing singles like "Malibu" (about the Chevy car, not the California city), they'll eventually break through.
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